DataMashups Blog

 
We're honored to get a mention in this list of best Web 2.0 software of 2006.  Dion Hinchcliffe has been doing an amazing job of keeping track of this vast and rapidly evolving space.  We're certainly obliged to him for bringing so many startups like us to the attention of so many.

About the mashup tools space, Dion has this to say:

While next year will see the release of a flood of end-user mashup tools, a few good ones hit this year, but DataMashups.com gets the credit for getting there first and with a surprisingly robust product.  I recently wrote up the state of mashups for 2006 as well as a round-up of mashup tools , and while it's still an product space that is in its very early stages, the promise is impressive for users to soon be able to assemble the software solutions they need on the fly.  Expect the mashup tool market to start growing rapidly in 2007.

 

In the Article: http://mashworks.net/images/f/ff/Wong_Hong_2006.pdf

 

Here is how Datamashups was described:

"DataMashups is a visual programming environment that lets one create a website with common widgets that one might find in a web application. However, we believe that this is similar to tools like Visual Basic and over-emphasizes the construction of interfaces rather than data manipulation."



 
FedEx is known for being ahead of the pack when it comes to IT innovation.  So it's always useful to see what they're saying about IT trends in the enterprise.  This interview with FedEX CIO Rob Carter takes a broad perspective on the huge transformation enabled by the web.

What I found interesting was the new view on integration, i.e. it's central to creating new applications. The clear message from the interview is the shift from deep vertical applications, to connections across applications.

"Software historically has been very vertical: deep applications, deep functionality, and self-contained. We?re transitioning to a very horizontal science of connecting business processes and business services in such a way that you make something happen. And it doesn?t stop at your four walls anymore."

The old model is integration after the fact.

"It?s a paradigm shift for IT -- a disruption of what IT people do well, which is going deep: analysts generating requirements for vertical apps, for example. They?re changing into people who need to look across apps. In the past, we did that after the fact, after we?d already gone vertical, and we called it integration. Today we?re exposing services like tracking, rating, routing, labels, [and] dispatch, not writing interfaces among them."

This interview makes the case for mashup applications in the enterprise.


 
Just as web start pages are the new breed of consumer web portals, enterprise start pages are the new enterprise portals.

Enterprise portals are likely to evolve into start pages that give users more control of what they see and access and how it is laid out.  The online portals that we provide for enterprises on Data Mashups are a first step in that direction.

The online service makes sense for small enterprises, and workgroups within larger enterprises.  Large enterprises have huge investments in existing portals, and the value of start pages if often limited to workgroup or targeted portals (e.g. a partner portal for a product).

There are a number of additional features enterprises would like beyond basic control of content and page layout.  These are just a few of the desired features
  • Start page content based on roles
  • Richer set of content, views, dashboards, etc.
  • Support for groups
  • Content-specific access control and secure connections
  • Integrated authentication
The demand for such features can vary based on the size of the organization, type of portal, and other aspects.  However, it's clear this is the direction enterprise start pages need to go.

The value of these portals will be determined by the content available to users.  The ability to easily create useful dashboards, views and mashups applications will be critical to the adoption of these new enterprise portals.

 
There's been a fair bit of discussion of situational software, the long tail of software, and similar themes in the evolution of enterprise software.  It's easy to see the benefits of agile, targeted applications that are easy to put together and evolve.  

One element that is often not mentioned is data, and how it impacts or enables this new breed of software.  That data is critical is not missed by anyone.  However, there is a serious gap in most discussions, i.e. how data is managed across these applications.  That is often left as an exercise for the reader.  Many experienced IT managers know the data generally outlives, and often upstages, the application.
Managing your data across applications and versions is central to an agile IT organization.

Perhaps a new way of thinking about software and data is required.  We propose more organizations start to think of applications playing second fiddle to data.  If your data is well-structured, reusable, and secure, you can be a nimble organization in this new software world.  Else the data speed bumps are sure to get in the way.

We look forward to an era of disposable applications and reusable data.  Applications will need to evolve and change quickly, and be designed for specific user niches.  All while working with large amounts of shared data.  That is the where mashups and composite applications can bring tremendous value.

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